Read the case
studies below to get a sampling of the range of ways Vacation Incentives USA travel
incentives have been used by others to grow their business and how they can help you.
Pamela Blair
Customer Care
Nation Loans
Redwood Park, CA
Challenge
We wanted to increase our profits with a new sales approach. We were
looking for a way to motivate new brokers as well as existing ones we were already
working with to purchase a higher quantity of our product in order to get to 10-12%
closing ratios.
What We Did
We work with Mortgage Brokers and Branch Managers who sell mortgage
leads to brokers all over the United States. For every Broker that bought 50 leads we
awarded them with a Free Vacation Certificate. We ran the program for four
months.
Result
In the course of 3 months our business increased by 7%. While that
may not seem like a lot, those Brokers that received them are still working with us
so there will also be a long-term increase in our business as a result of this
incentive program. Our agents were very satisfied with the program. It is
the first time we tried something like this and we feel it served our objectives and
we acknowledged our gratitude to our clients.
Jill Johnson
Realtor, Stegall Realtors
Mechanicsburg, PA
Challenge
My husband and I work as a Real Estate Team at the James Stegall Realtor
Office in Mechanicsburg, PA. With the competitiveness of the real estate market being
what it is we were looking for a way to stand out from the rest of the pack.
Solution
We purchased the 7 Night Resort Certificate, ran advertising and offered
them as settlement gifts to buyers and sellers who chose us as their agent.
Result
The response was overwhelming and we were printing the certificates for
a couple months. Needless to say we increased our business significantly as a
result of giving this gift as an incentive to choose us over a competitor. One
client was able to extend their honeymoon thanks to the certificate they
received!! The usual reaction is, “WOW, a vacation, thanks so much.” I’ve been
very satisfied with this as a marketing tool and will definitely consider running
this promotion again!!
Gill Hartman
Owner
Seafood Market
Bristol, NH
Challenge
I run a membership club for discount dining at fine dining restaurants
in the Bristol, NH area. We were looking for a way to increase our membership.
Solution
We purchased several Grocery, Restaurant and Hotel Certificates and used
them as a thank you gift for current members that gave us 5 referrals that
subsequently became members.
Result
The response was overwhelming. We ran the promotion for three
months and had to print more and more certificates. We added 500 new members and
netted close to $15,000 in three months just by running this promotion!! It was
easily the most cost effective marketing tool I’ve ever used and I was very satisfied
with the results. As memberships approach expiration I may consider using the
certificates as a way of retaining members.
Sam Richards
Capital Finance
Salt Lake City, UT
Challenge
We were looking to generate more leads and get prospects to bring their
mortgages to us. Our industry is highly competitive and all too often prospects shop
around and when they finally make a decision it could be with a competitor even
though we offer similar rates. We wanted to get prospects to skip the shopping around
and sign up with us.
Solution
We purchased the Recreation certificates and the Super Savings
certificates. We offered these packages as a thank you to anyone that closed a loan
with our company. We used this incentive in our advertising campaigns and immediately
started receiving more phone calls.
Result
The results were exactly what we were aiming for! Clients that come to
us for a mortgage don’t bother shopping around when they know that if they close a
loan with us they get a valuable certificate or a vacation. It was the best marketing
tool we have ever used and has paid for itself many times over and I would highly
recommend this to any business. Quite simply it was the best investment I’ve ever
made.
Linda Black
Business Travel Services
Lansing, MI
Challenge
We were looking for a way to motivate companies to bring their corporate
and leisure travel business to us.
Solution
We purchased the 8 Day 7 Night certificate and started advertising a
free trip to anyone that booked their corporate or personal travel through us. We are
also using these as a way to motivate doctors to book their continuing educations
travel seminars through us.
Result
We have had over 150 additional sales since implementing this program,
sales we wouldn’t have made without the Vacation Incentives USA
Travel certificates. To say the least, we’re very satisfied. I absolutely would recommend
your Travel certificates as a marketing tool to any business!!! Not only was it a great
investment, it has paid for itself many times over.
Kelly Wright
City Travel
Kent, OH
Challenge
We were looking for a way to generate buzz and business without spending
more money on additional advertising. Our objective was to attract more clients as
well as have a great way to donate something to the various charitable requests we
give to.
Solution
We used Super Saver and Grocery Certificates and started offering those
to clients that booked travel with us and we have also used these to give out as
silent auction donations and as prizes for local golf tournaments.
Result
The results have been outstanding. We’ve succeeded at creating the
“Buzz” we were after and more business. We have people coming up to us all the time
saying, “You are EVERYWHERE.”
This has helped
our business tremendously over the eight months that we’ve been using the certificates.
It is certainly one of the greatest investments we’ve ever made and the one time fee has
paid for itself many times over. I would absolutely recommend Vacation Incentives USA
Travel certificates as an effective marketing tool!
Felicia Fong
Port Travel
Toms River, NJ
Challenge
We needed a way to attract as many prospects as possible to our booth at
a recent tradeshow we participated in. We sell Global Distribution Systems to travel
agents and wanted a marketing tool which would give us a very positive return on our
investment.
Solution
We purchased the Entertainment certificate to give away to the winners
of a contest. We created a quiz for prospective clients to take and the first 100
prospects to answer correctly were given the certificates as an award.
Result
The results were amazing! We generated more traffic than we’d ever
imagined and as a result obtained 100 new leads for our product. Satisfied? You bet!
The certificates more than paid for themselves. I would highly recommend Vacation
Incentives USA certificates as a way to generate more leads and business.
Andy Antonelli
Bakersfield Media
Bakersfield, CA
Challenge
We were looking for a way to sell ad space without giving up too much
profit. We sell advertising space for a resource guide targeted at mom’s,
mothers-to-be, and grandparents. We wanted to target all of these types of clients
and get them to buy ad space.
Solution
We purchased a variety of the Travel Certificates to be given to every
new advertising contract.
Result
We have been running the program for 8 weeks now and it’s a huge
success. As of today we have eleven additional sales totaling approximately $23,000!!
We’ve have reached our sales goals thanks to this promotion.
The best part is seeing the smile on a customers face when they are presented with a
certificate. Vacation Incentives USA Travel certificates are the best marketing tool
I’ve ever used and I would highly recommend them to any sales oriented business. I
can print as many as I need, it's worth every penny!
David Ritchie
Pure Solutions
Jacksonville, FL
Challenge
We sell water filtration systems to home owners and have typically used
a door hanger promoting a free water test and a demonstration of our product.
Utilizing this method we were only getting into about 4% of the homes we targeted. We
were looking for a creative way to get a higher percentage of people to respond.
Solution
We purchased the 3 Day, 2 Night Hotel certificate and started
advertising those as a thank you for homeowners that signed up for an in-home
demonstration of our water filtration system.
Result
The results were amazing and immediate!! We were able to increase our
appointment settings by over 50% in the last 4 weeks alone. This has been the best
marketing tool we have ever used. I would highly recommend this to any business!!
Great results!
Barney Merrill
Oakbrook
Country Club
Oakbrook, IL
Challenge
We needed to increase lead generation for our vacation club
program.
Solution
Over
the last 2 years we have used a couple of thousand certificates and we
have used every single one of the Vacation Incentives USA products.
We chose this particular product because of
the integrity of the product. The products perform well and we have no
headaches. With other companies there are problems with fulfillment…making
people jump through too many hoops to use the incentive package. Not so
with Vacation Incentives USA. They offered a good product that is easy to
use. In particular we like:
-
Your program
enables us to print the entire certificate line utilizing state of
the art graphics and the highest standards of print quality;
-
The
locations utilized on the certificates are all highly desirable to
consumers, thereby creating an effective lead generation tool;
-
The deposit
and registration requirements of the Vacation Incentives USA line are
less onerous than other certificate companies, thereby lessening
consumer frustration; and
-
To be able
to print as many certificates as we want for a one time licensing
fee.
Result
Our sales have increased by at least 20% when using the certificates, over
the last two years. We are extremely pleased. I would say that the mark of
a good certificate is that you never hear a complaint back about it. I
would definitely recommend the Vacation Incentives USA incentive program to
any industry that needed to increase lead generation.
Mike
Wilson
Liberty Mutual
Atlanta, Georgia
Challenge
We needed to generate more appointments
with small businesses, families and individuals for our insurance,
mutual funds, and other related financial products.
Solution
We chose Vacation Incentives USA
travel incentives because they offered people more options rather
than just a calendar or a road map and it was memorable. We used a
combination of the Hotel, Condo and Restaurant certificates.
Result
We had a 15% increase in sales over
the 6-month period we used the Incentive certificates. A one time
annual fee to print all I want, wow!
Ted Simon
Print International
Cedar Falls, Idaho
Challenge
I was hired about 2 years ago to
market to aged accounts. The company sells a business opportunity
to set people up in the specialty advertising industry, promotional
material, pens and ball caps, that sort of thing. The database had
about 24,000 names in it and I was challenged to come up with a way
to turn the aged customers into sales. These were accounts where
customers had said "No I do not want to buy this product".
Solution
I used the Vacation Incentives USA certificates to get
customers back in front of a presentation, I printed about 1,000 3
day 2 night Hotel accommodation certificates. I've also used about
500 of the 8 Day 7 Night certificates as well. One of our main
marketing areas is setting up at home shows. We motivate people to
sign up for workshops after the home show by offering them a
certificate.
Result
The results were great. The first 6 months of last year,
sales were up $300,000. The first 6-months of this year sales are
$1.2 million. Vacation Incentives USA certificates get peoples
attention. They have a high-perceived value. I am 110% satisfied. I
love being able to print as many certificates as I like whenever I
like. I'd recommend these certificates in a heart-beat. For the money
and what I get there's nothing better.
This
is a great product for anyone trying to get their customers attention.
It's the law of reciprocity: I put a pen in your hand and you feel
compelled to give me a moment of your time. I give you a vacation
certificate and you're going to give me 2-3 hours.
Frank Haines
Pro Services
Columbus,
Ohio
Challenge
I have two types of businesses I market. One selling
granite counters, the second goodie bags we provide to real estate
agents. Granite counters are a large ticket item and I wanted a way
to get more people in the door. For the goodie bag business I wanted
to get customers to generate more referrals.
Solution
I used the Vacation Incentives USA Hotel certificate. I
like that you can choose between two different plans with only one
certificate.
Result
I doubled the number of real estate agents I work with
and tripled my income in the first 12 months. Adding the travel
certificates to my goodie bags was the key. In addition, the travel
certificates are helping bring in more customers for my granite
counter business.
I am 100% satisfied with
the Vacation Incentives USA product line. The certificates are easy
to use and get great results. You can count on this company to give
you value, unlike some of the scams out there. I'd recommend them
to anyone who wants to grow their business. Being able to print as
many as I like makes them extremely affordable.
John
Bailey
Finance Inc.
San Diego, California
Challenge
We wanted to increase the size of our client base,
which at the time was 2,500 and needed a way to get more leads.
Solution
We had a team of people who went out to neighborhoods
offering free vacations for new clients if they had their taxes
prepared by us. We used about 1000 of the Vacation Incentives USA
certificates during a 4-month period.
Result
Our sales increased 25% during that four-month period.
I was definitely very pleased with the product. Not only is
Vacation Incentives USA a very professional company, so are all of
their offerings. I think most industries would benefit from
offering a variety of their products, including real estate, taxes,
automobiles and pretty much any business looking to improve their
bottom-line …even department stores.
June
Gordy
Owner
Sun Travel
Challenge
We wanted to bring in new clients for the travel
packages we sell. As a start up company we needed a way to quickly
build up our clientele of business and leisure travelers. After
looking at a lot different incentives we decided that the Vacation
Incentives USA program was the best one for us to use.
Solution
We started about 2-3 months ago and the program is
still running. We used 25 of the 3 day, 2 night packages.
Result
We loved the product! Our clients were happy with the
incentive. Highly recommended. Just about any business could use
the product, especially travel agents.
Angel
Gallo
Owner, Lotions.com
Online Sales
Challenge
I wasn't selling enough of my
skincare products from my website. I wanted to increase both
traffic and purchases.
Solution
I've used 4 different Vacation Incentives USA products so far. One
hundred of the 52 Destinations, 13 Destinations, 7 Night
Condominium and Grocery/Restaurant Coupon certificates. The
promotion started about 5 months ago and is still running.
Result
The results have been great with average per client sales up 55%.
Vacation Incentives USA travel certificates are the best marketing
tool I've ever used. Absolutely recommended! It's a great
investment and more than paid for itself. I think everybody could
use this product.
Karen Tarply
Realtor
Century 21
Challenge
In such a competitive market I needed a hook, some way to increase my
real-estate listings.
Solution
The Vacation Incentives USA certificates increased my real estate
listings as a Century 21 broker. I use the certificates to get home
owners to list with me. I gave out 25 last year and so far since
January I've used about 12. So I've been using the product for about
a year and a half.
Result
My customers love them and they've helped me get more listings. I
endorse the product and highly recommend Vacation Incentives USA to
everyone to use as a marketing tool.
Teresa
Jones
Owner
Jones Mortgage
Challenge
We are mortgage brokers and needed a way to promote our new business,
get prospects in the door and close more loans.
Solution
We started using the 2 nights, 3days a couple of months ago and have used
about 300, the promotion is still going on. We gave them away to
prospects for speaking to us and giving us feedback on our services.
Result
Vacation Incentives USA travel certificates are a great marketing tool.
They've helped us get attention and more responses. A great investment that
has more than paid for itself. Any business could find a use for this product.
