Success Stories

How Do Business Owners and Marketers Use Vacation Incentives USA Certificate Incentives?

Read the case studies below to get a sampling of the range of ways Vacation Incentives USA travel incentives have been used by others to grow their business and how they can help you.

Pamela Blair
Customer Care
Nation Loans
Redwood Park, CA

Challenge
We wanted to increase our profits with a new sales approach. We were looking for a way to motivate new brokers as well as existing ones we were already working with to purchase a higher quantity of our product in order to get to 10-12% closing ratios.

What We Did
We work with Mortgage Brokers and Branch Managers who sell mortgage leads to brokers all over the United States. For every Broker that bought 50 leads we awarded them with a Free Cruise Certificate. We ran the program for four months.

Result
In the course of 3 months our business increased by 7%. While that may not seem like a lot, those Brokers that received them are still working with us so there will also be a long-term increase in our business as a result of this incentive program. Our agents were very satisfied with the program. It is the first time we tried something like this and we feel it served our objectives and we acknowledged our gratitude to our clients. 

Jill Johnson
Realtor, Stegall Realtors
Mechanicsburg, PA

Challenge
My husband and I work as a Real Estate Team at the James Stegall Realtor Office in Mechanicsburg, PA. With the competitiveness of the real estate market being what it is we were looking for a way to stand out from the rest of the pack.

Solution
We purchased the Bahamas Cruise Certificate, ran advertising and offered them as settlement gifts to buyers and sellers who chose us as their agent.

Result
The response was overwhelming and we were printing the certificates for a couple months. Needless to say we increased our business significantly as a result of giving this gift as an incentive to choose us over a competitor. One client was able to extend their honeymoon thanks to the certificate they received!! The usual reaction is, “WOW, a vacation, thanks so much.”  I’ve been very satisfied with this as a marketing tool and will definitely consider running this promotion again!!

Gill Hartman
Owner
Seafood Market
Bristol, NH

Challenge
I run a membership club for discount dining at fine dining restaurants in the Bristol, NH area. We were looking for a way to increase our membership.

Solution
We purchased several Cruise and Hotel Certificates and used them as a thank you gift for current members that gave us 5 referrals that subsequently became members.

Result
The response was overwhelming. We ran the promotion for three months and had to print more and more certificates. We added 500 new members and netted close to $15,000 in three months just by running this promotion!! It was easily the most cost effective marketing tool I’ve ever used and I was very satisfied with the results. As memberships approach expiration I may consider using the certificates as a way of retaining members. 

Sam Richards
Capital Finance
Salt Lake City, UT

Challenge
We were looking to generate more leads and get prospects to bring their mortgages to us. Our industry is highly competitive and all too often prospects shop around and when they finally make a decision it could be with a competitor even though we offer similar rates. We wanted to get prospects to skip the shopping around and sign up with us.

Solution
We purchased the Airfare certificates and the Super Savings certificates. We offered these packages as a thank you to anyone that closed a loan with our company. We used this incentive in our advertising campaigns and immediately started receiving more phone calls.

Result
The results were exactly what we were aiming for! Clients that come to us for a mortgage don’t bother shopping around when they know that if they close a loan with us they get a vacation. It was the best marketing tool we have ever used and has paid for itself many times over and I would highly recommend this to any business. Quite simply it was the best investment I’ve ever made.

Linda Black
Business Travel Services
Lansing, MI

Challenge
We were looking for a way to motivate companies to bring their corporate and leisure travel business to us.

Solution
We purchased the 8 Day 7 Night certificate and started advertising a free trip to anyone that booked their corporate or personal travel through us. We are also using these as a way to motivate doctors to book their continuing educations travel seminars through us.

Result
We have had over 150 additional sales since implementing this program, sales we wouldn’t have made without the Vacation Incentives USA Travel certificates. To say the least, we’re very satisfied. I absolutely would recommend Vacation Incentives USA Travel certificates as a marketing tool to any business!!! Not only was it a great investment, it has paid for itself many times over.

Kelly Wright
City Travel
Kent, OH

Challenge
We were looking for a way to generate buzz and business without spending more money on additional advertising. Our objective was to attract more clients as well as have a great way to donate something to the various charitable requests we give to.

Solution
We used Golf and Auto Certificates and started offering those to clients that booked travel with us and we have also used these to give out as silent auction donations and as prizes for local golf tournaments.

Result
The results have been outstanding. We’ve succeeded at creating the “Buzz” we were after and more business. We have people coming up to us all the time saying, “You are EVERYWHERE.”

This has helped our business tremendously over the eight months that we’ve been using the certificates. It is certainly one of the greatest investments we’ve ever made and the one time fee has paid for itself many times over. I would absolutely recommend Vacation Incentives USA Travel certificates as an effective marketing tool!

Felicia Fong
Port Travel
Toms River, NJ

Challenge
We needed a way to attract as many prospects as possible to our booth at a recent tradeshow we participated in. We sell Global Distribution Systems to travel agents and wanted a marketing tool which would give us a very positive return on our investment.

Solution
We purchased the Entertainment certificate to give away to the winners of a contest. We created a quiz for prospective clients to take and the first 100 prospects to answer correctly were given the certificates as an award.

Result
The results were amazing! We generated more traffic than we’d ever imagined and as a result obtained 100 new leads for our product. Satisfied? You bet! The certificates more than paid for themselves. I would highly recommend Vacation Incentives USA Certificates as a way to generate more leads and business.

Andy Antonelli
Bakersfield Media
Bakersfield, CA

Challenge
We were looking for a way to sell ad space without giving up too much profit. We sell advertising space for a resource guide targeted at mom’s, mothers-to-be, and grandparents. We wanted to target all of these types of clients and get them to buy ad space.

Solution
We purchased a variety of the Travel Certificates to be given to every new advertising contract.

Result
We have been running the program for 8 weeks now and it’s a huge success. As of today we have eleven additional sales totaling approximately $23,000!!

We’ve have reached our sales goals thanks to this promotion. The best part is seeing the smile on a customers face when they are presented with a certificate.

Vacation Incentives USA Travel certificates are the best marketing tool I’ve ever used and I would highly recommend them to any sales oriented business. I can print as many as I need, it's worth every penny!

David Ritchie
Pure Solutions
Jacksonville, FL

Challenge
We sell water filtration systems to home owners and have typically used a door hanger promoting a free water test and a demonstration of our product. Utilizing this method we were only getting into about 4% of the homes we targeted. We were looking for a creative way to get a higher percentage of people to respond.

Solution
We purchased the Shopping Cruise certificates and started advertising those as a thank you for homeowners that signed up for an in-home demonstration of our water filtration system.

Result
The results were amazing and immediate!! We were able to increase our appointment settings by over 50% in the last 4 weeks alone. This has been the best marketing tool we have ever used. I would highly recommend this to any business!! Great results!

Barney Merrill
Oakbrook Country Club
Oakbrook, IL

Challenge
We needed to increase lead generation for our vacation club program.

Solution
Over the last 2 years we have used a couple of thousand certificates and we have used every single one of the Vacation Incentives USA products.

We chose this particular product because of the integrity of the product. The products perform well and we have no headaches. With other companies there are problems with fulfillment…making people jump through too many hoops to use the incentive package. Not so with Vacation Incentives USA. They offered a good product that is easy to use. In particular we like:

• Your program enables us to print the entire certificate line utilizing state of the art graphics and the highest standards of print quality;
• The locations utilized on the certificates are all highly desirable to consumers, thereby creating an effective lead generation tool;
• The deposit and registration requirements of the Vacation Incentives USA line are less onerous than other certificate companies, thereby lessening consumer frustration; and
• To be able to print as many certificates as we want for a one time licensing fee.

Result
Our sales have increased by at least 20% when using the certificates, over the last two years. We are extremely pleased. I would say that the mark of a good certificate is that you never hear a complaint back about it. I would definitely recommend the Vacation Incentives USA incentive program to any industry that needed to increase lead generation.